Agreement reportedly worth ‘low seven-figure’ sum and runs until end of 2024 season.
Angel City FC
- Sprouts Farmers Market logo to appear on lower back of NWSL expansion team’s playing shirts
- Pair also agree on ‘empowering phrase’ which will feature above player names
- Angel City already announced DoorDash as main shirt sponsor and Birdies as sleeve partner
National Women’s Soccer League (NWSL) expansion franchise Angel City FC have announced a third and final kit sponsor ahead of their debut season in 2022.
Sprouts Farmers Market will be joining as the Los Angeles-based team’s exclusive back-of-shirt sponsor, marking the health grocer’s first commitment to women’s professional soccer.
The financial terms of the agreement were not officially released, but the club told Sportico that the deal is worth a ‘low seven-figure’ sum and runs until the end of the 2024 season.
In addition to having the Sprouts logo on the lower back of all home, away and replica shirts, the company and Angel City say they have also agreed on an ‘empowering phrase’ which will appear above player names on the top of each jersey.
As per Angel City’s sponsorship model, the pair will also work to reallocate a portion of the sponsorship fee to local causes, with a focus on providing children throughout Los Angeles with nutrition education and fresh food access.
“We are excited to work with Angel City to build and support projects that will lead to health benefits in the communities that we are privileged to serve,” said Jack Sinclair, chief executive of Sprouts. “Together, we will create greater access to healthy foods across Los Angeles and beyond, inspiring people to have a deeper understanding of the role that healthy eating plays in their lives.”
The deal means that Angel City now have all three of their shirt sponsors in place approximately a year out from their inaugural NWSL season.
The club previously announced food delivery service DoorDash as its main kit sponsor in a deal valued in the low eight-figure range, according to Sports Business Journal, making it the largest shirt sponsorship in the NWSL. Meanwhile, Sportico reports that the team’s sleeve partnership with Birdies, a women’s footwear brand, is also a seven-figure deal.
“We are proud to welcome Sprouts to the ACFC family as our back-of-jersey sponsor and are excited to work alongside them to leverage their knowledge of health and wellness for our players, coaches and, of course, our fans,” added Julie Uhrman (pictured above), co-founder and president of Angel City FC.
“Sprouts prioritises healthy living and, as we are building our team with a focus on the whole athlete’s health and wellness and believe they are the perfect fit for Angel City.”
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March 19, 2021 at 06:38PM
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Angel City FC complete shirt sponsorship hattrick with Sprouts deal - SportsPro Media
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