Want to see basketball sensation Caitlin Clark play her first WNBA game in Seattle?
It could cost you a pretty penny for an up-close view.
A couple of courtside seats at Climate Pledge Arena for the Storm’s Wednesday night game against the Indiana Fever were listed at $13,340 on Ticketmaster on Monday.
“It almost feels like she’s Taylor Swift or something,” Storm chief sales officer Kyle Waters said. “Even folks that are not traditionally basketball fans want to be in Climate Pledge Arena to see Caitlin Clark.
“Yeah, she’s a big deal. People saw her on ‘Saturday Night Live’ and they’re like, ‘Can we be at that event?’ It’s amazing. It’s real. Just speaking the truth, it’s real.”
Everywhere Clark goes, the Indiana Fever rookie sets attendance and TV ratings records.
In her WNBA debut last week, the Connecticut Sun sold out their home opener for the first time in 20 years and the game set a league record for viewership, averaging 2.1 million on ESPN, which topped the previous high of 1.5 million on May 22, 2004.
Clark drew a sellout crowd of 17,274 to Gainbridge Fieldhouse for her home opener — the third regular-season sellout in franchise history and the first since 2016, which was the last home game for Fever legend Tamika Catchings.
And on Saturday, the New York Liberty reported more than $2 million in ticket revenue, a WNBA record, from their game against the Fever, which drew a sellout crowd of 17,735 at Barclays Center.
When Clark and the Fever come to town, the Storm are expecting a record-setting crowd of 18,353, but as of Monday night tickets were still available at Ticketmaster.com. It would be their second sellout since moving to CPA two years ago and surpassing the 18,100 on Aug. 7, 2022, for Sue Bird’s last regular-season home game.
“It’s very cool to be a part of a movement like this,” Storm coach Noelle Quinn said. “The ability to have one player inspire just by playing a game at a high level and playing it with love and passion.
“I’ve never been a part of this. … It doesn’t feel like just one moment. It feels like it’s longevity. It feels like it’s a shift. Kudos to that young individual for playing at a high level and taking it all in stride. The [WNBA] has been on the map, but (she’s) elevating us in this moment.”
During Clark’s first week in the WNBA, over 55,000 fans have flocked to watch the former Iowa Hawkeye star, NCAA Division I all-time scoring leader and No. 1 overall draft pick.
The Fever (0-4) have suffered two blowout defeats, while Clark is averaging 17.0 points, 4 rebounds, 5.5 assists while connecting on 34.3% on three-pointers and committing 6.5 turnovers per game.
Clark’s on-court struggles haven’t abated by the rabid enthusiasm she’s generated among her legion of fans, which has impacted every team in the league.
Take the Storm for instance.
The average ticket price for Wednesday’s game is $60.89 and Seattle is expected to net a franchise-record-setting $1.1 million in ticket revenue.
A Storm season-ticket holder, who paid $225 per ticket for an allotment of four tickets, sold four tickets to Wednesday’s game for $8,950.
Among their 20 home games, the Storm expect to sell out both contests against Indiana, including the June 27 rematch.
To date for this season, the Storm’s top-five selling games are the two against the Fever followed by the New York Liberty on Aug. 30, the Las Vegas Aces on Sept. 17 and the Chicago Sky on July 7.
Waters got his start in ticket sales with the Sonics before they left for Oklahoma City and has spent the past 18 years, including the past 10, working for the Storm.
He remembers when, 15 years ago, the average Storm ticket was $35. This season, it’s $70.
“In the past, I felt like we were trying to chase people, win people over, and trying to find like an extra reason for them to come to the game beyond just the basketball and it felt like we were really having to challenge ourselves to persuade people to come,” Waters said. “And now my phone’s ringing, my email inbox I can’t keep up with.
“It’s changed to I feel like now we are attracting. We’re attracting the community sports fans. Instead of me making calls, now the fans call us instead. Sometimes I feel like I’m at Chuck E. Cheese playing that Whack-a-Mole game. I average over 100 inbound emails a day. My ticket sales team is getting lots and lots of inbound phone calls and emails with people asking ‘What are your ticket plans? How can I buy tickets?’ Our e-commerce sales online are more than double what they were a year ago.”
Waters is quick to note that since their inception in 2000, the Storm have had a robust and supportive core fan base of 2,000 to 4,000 season-ticket holders.
Still, he believes the WNBA is undergoing a seismic shift in popularity that few believed was possible decades ago.
And he likens Clark to NBA greats Kobe Bryant and LeBron James, who came to Seattle and routinely drew sellout games when they played the Sonics.
“I’m so thankful, because I always believed that the WNBA was the future,” Waters said. “I thought I was a part of something that as society progressed, this would become more and more popular. I kind of bet my career on it.
“And it’s happening now and I’m just so excited to see the respect and popularity for these women athletes growing to an excitement level, I feel like I used to experience on the NBA side.”
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